With Olympic Winter Games Beijing 2022, winter sports has emerged as new popular activities in China and snow and ice industry has also ridden the growing trend and entered “dividend period”. Therefore, how to set up the layout and facilitate innovation in snow and ice industry for winter sports has become the common focus in many regions.
Ice racing sports events, combined with heated engines and cold snow, are always the major attraction for numerous racing fans.
In November 2022, Landsail has officially signed a strategic cooperation agreement with the representatives of Northeast Asia Racing Carnival. The agreement offers a platform for fans of auto vehicles to witness the enthusiasm of racers in the event while establishing a solid foundation to create a China’s ice racing sports city. Furthermore, it meets the expectation of people in China to live a high-quality cultural life.
Landsail is a major brand name under Qingdao Senqilin Tire Co., Ltd. It focuses on the development and innovation of racing tires to achieve consistent breakthroughs, insisting on providing ultimate driving experience for its customers. Landsail leads the trend of racing competitions.
In 2013, Landsail marched into the racing industry and showed fine quality of its racing products in a number of domestic and international top racing competitions and events, including Dakar Rally, FIA (International Automobile Federation) SEA (Southeast Asia) F4, China Round Tower (International) Rally, Silk Road International Rally, North Asia (China, Mongolia and Russia) Rally, COC (China Off-road Championship), CRC (China Rally Championship), Chinese Cup, SEC (Super Endurance Championship), China Formula. Landsail assisted many racing teams to win championship titles. It is the true indication of brand’s strength.
Landsail Tire possesses racing “genes” in its system, striving for the first-class driving experience that fulfills customers’ demand on unique features, styles and technologies.
Northeast Asia Racing Carnival is founded by Jilin Provincial Sports Bureau. It aims to promote its logo of winter sports as a comprehensive international ice racing event.
Northeast Asia Racing Carnival has become the most influential winter sports event, nonetheless the challenges consistently posed by the COVID-19 pandemic since 2017.
Landsail, as a strategic cooperation partner, presented ICE STAR IS35, which lifted restraints posed by snow and ice, unleashed racing participants’ full potential and wrote a glorious chapter in winter, thanks to the features of IS35:
The tread pattern design of high density undulant 3D tread blocks
Optimized tread blocks ensures the highest stress with the contact of roads, increase the contact patch area and substantially enhance the grip in snow. In addition, undulant tread blocks, when closed, can maintain the rigidity of tread pattern so controllability can be guaranteed. Sharp biting edges resulting from closed undulant 3D tread blocks can also improves traction and braking performance in snow or ice, making driving in winter safer.
Antiskid holes
Antiskid holes on tire shoulder can rapidly absorb water film on the ground in contact and effectively boost braking performance on icy roads.
Tiny tire sipes
A great number of tiny sipes and multi-angle 3D tread blocks can rapidly absorb water from melted snow or ice on the ground, reduce the thickness of water film and prevent tire from slippage.
Cross “Claw” tread pattern
This type of design improves grip on snowy or icy roads, antiskid ability and braking performance on wet surface, with more efficient water channeling.
Widely interconnected zigzag lateral grooves
These grooves have more effective channels pulling water and snow away from tires and dramatically improve traction.
In -30℃ (-22 F), steel and rubber become brittle. Some slight bumps can cause wheels and tires to crack. Hence, extreme cold weather is often considered as a common comprehensive test on the quality of tires. However, Landsail tires have stood the test of time, showing their professional manufacturing standard.
Landsail provided substantial support to the racing event and advocates the concept of National Winter Sports and National Fitness Plan. As a strategic cooperation partner in Northeast Asia Racing Carnival, Landsail presented its IS35 (Ice Star 35). IS35 left profound impression to many participants with its features, including outstanding maneuverability, high level of grip and superior safety performance. Tires from Landsail prove to be quality products.